Creating Experience Value in Tourism, 2nd Edition

Título:
Creating Experience Value in Tourism, 2nd Edition
Autor:
Nina K. Prebensen; Joseph S. Chen and Muzaffer Uysal
Materia:
Leisure & Tourism
Editor:
Cabi Publishing
Descripción:
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Now updated to include new studies, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.
Identificadores:
E-ISBN: 9781786395047 ISBN: 9781786395030
Colección:
CABI