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Creating Experience Value in Tourism, 2nd Edition
- Título:
- Creating Experience Value in Tourism, 2nd Edition
- Autor:
- Nina K. Prebensen; Joseph S. Chen and Muzaffer Uysal
- Materia:
- Leisure & Tourism
- Editor:
- Cabi Publishing
- Descripción:
- Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Now updated to include new studies, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.
- Identificadores:
- E-ISBN: 9781786395047 ISBN: 9781786395030
- Colección:
- CABI