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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web.
- Título:
- Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web.
- Autor:
- Gatti, Maria Cristina
- Materia:
- Linguistics; Semiotics & Theory
- Editor:
- Peter Lang
- Descripción:
- The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
- Identificadores:
- E-ISBN: 9783653047530
- Colección:
- Peter Lang
