Benchmarking in Tourism and Hospitality Industries

Título:
Benchmarking in Tourism and Hospitality Industries
Autor:
Karl W Wöber
Materia:
Leisure & Tourism
Editor:
Cabi Publishing
Descripción:
This comprehensive and unique work offers a methodological framework for answering key benchmarking questions, with world-wide coverage and usage. Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
Identificadores:
E-ISBN: 9780851997568 ISBN: 9780851995533
Colección:
CABI