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Benchmarking in Tourism and Hospitality Industries
- Título:
- Benchmarking in Tourism and Hospitality Industries
- Autor:
- Karl W Wöber
- Materia:
- Leisure & Tourism
- Editor:
- Cabi Publishing
- Descripción:
- This comprehensive and unique work offers a methodological framework for answering key benchmarking questions, with world-wide coverage and usage. Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
- Identificadores:
- E-ISBN: 9780851997568 ISBN: 9780851995533
- Colección:
- CABI