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The Competitive Destination
- Título:
- The Competitive Destination
- Autor:
- J RB Ritchie; Geoffrey I Crouch
- Materia:
- Leisure & Tourism
- Editor:
- Cabi Publishing
- Descripción:
- This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.
- Identificadores:
- E-ISBN: 9780851998473 ISBN: 9780851996646
- Colección:
- CABI
