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Destination Benchmarking
- Título:
- Destination Benchmarking
- Autor:
- Metin Kozak
- Materia:
- Leisure & Tourism
- Editor:
- Cabi Publishing
- Descripción:
- Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
- Identificadores:
- E-ISBN: 9780851998756 ISBN: 9780851997452
- Colección:
- CABI
