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Tourism SMES, Service Quality and Destination Competitiveness
- Título:
- Tourism SMES, Service Quality and Destination Competitiveness
- Autor:
- Eleri Jones; Claire Haven-Tang
- Materia:
- Leisure & Tourism
- Editor:
- Cabi Publishing
- Descripción:
- This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
- Identificadores:
- E-ISBN: 9781845930882 ISBN: 9780851990118
- Colección:
- CABI
