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Tourism Management: Analysis, Behaviour and Strategy
- Título:
- Tourism Management: Analysis, Behaviour and Strategy
- Autor:
- Arch G Woodside; Drew Martin
- Materia:
- Leisure & Tourism
- Editor:
- Cabi Publishing
- Descripción:
- Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.
- Identificadores:
- E-ISBN: 9781845933241 ISBN: 9781845933234
- Colección:
- CABI
