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Research Themes for Events
- Título:
- Research Themes for Events
- Autor:
- Rebecca Finkel; David McGillivray; Gayle McPherson; Peter Robinson
- Materia:
- Leisure & Tourism
- Editor:
- Cabi Publishing
- Descripción:
- *The first book to cover events management from a research angle
*Includes a number of case studies to provide a well-rounded approach to the subject
*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
- Identificadores:
- E-ISBN: 9781780642536 ISBN: 9781780642529
- Colección:
- CABI