Research Themes for Events

Título:
Research Themes for Events
Autor:
Rebecca Finkel; David McGillivray; Gayle McPherson; Peter Robinson
Materia:
Leisure & Tourism
Editor:
Cabi Publishing
Descripción:
*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Identificadores:
E-ISBN: 9781780642536 ISBN: 9781780642529
Colección:
CABI