Heritage Tourism Destinations: Preservation, Communication and Development

Título:
Heritage Tourism Destinations: Preservation, Communication and Development
Autor:
Maria D. Alvarez; Atila Yüksel; Frank Go
Materia:
Leisure & Tourism
Editor:
Cabi Publishing
Descripción:
Heritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles. Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.
Identificadores:
E-ISBN: 9781780646787 ISBN: 9781780646770
Colección:
CABI