Innovation Strategies in New Product Development. Balancing Technological, Marketing and Complementary Competencies of a Firm
- Título:
- Innovation Strategies in New Product Development. Balancing Technological, Marketing and Complementary Competencies of a Firm
- Materia:
- Economics and Management; Leadership
- Editor:
- Peter Lang
- Identificadores:
- E-ISBN: 9783653009194
- Colección:
- Peter Lang