Innovation Strategies in New Product Development. Balancing Technological, Marketing and Complementary Competencies of a Firm

Título:
Innovation Strategies in New Product Development. Balancing Technological, Marketing and Complementary Competencies of a Firm
Autor:
Inovema .d.o.o.
Materia:
Economics and Management; Leadership
Editor:
Peter Lang
Identificadores:
E-ISBN: 9783653009194
Colección:
Peter Lang