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Dynamics of International Advertising. Theoretical and Practical Perspectives
- Título:
- Dynamics of International Advertising. Theoretical and Practical Perspectives
- Autor:
- Mueller, Barbara
- Materia:
- Media and Communication
- Editor:
- Peter Lang
- Descripción:
- Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.
- Identificadores:
- E-ISBN: 9781453914953
- Colección:
- Peter Lang
