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Textuality and Contextuality. Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe
- Título:
- Textuality and Contextuality. Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe
- Autor:
- Smolińska, Aneta
- Materia:
- Linguistics; Linguistics; General
- Editor:
- Peter Lang
- Descripción:
- Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
- Identificadores:
- E-ISBN: 9783653062397
- Colección:
- Peter Lang
