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Research Methods and Techniques in Public Relations and Advertising.
- Título:
- Research Methods and Techniques in Public Relations and Advertising.
- Autor:
- Aydin, Bayram; Sahin, Emine
- Materia:
- Media and Communication; Sociology; General
- Editor:
- Peter Lang
- Descripción:
- The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers.
- Identificadores:
- E-ISBN: 9783631718773
- Colección:
- Peter Lang
