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Shaping International Public Opinion. A Model for Nation Branding and Public Diplomacy
- Título:
- Shaping International Public Opinion. A Model for Nation Branding and Public Diplomacy
- Autor:
- Fullerton, Jami A.; Kendrick, Alice
- Materia:
- Media and Communication; Communication Studies
- Editor:
- Peter Lang
- Descripción:
- Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – Shaping International Public Opinion presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field.
- Identificadores:
- E-ISBN: 9781453918647
- Colección:
- Peter Lang
