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Public Relations Case Studies from Around the World (2nd Edition).
- Título:
- Public Relations Case Studies from Around the World (2nd Edition).
- Autor:
- VanSlyke Turk, Judy; Valin, Jean
- Materia:
- Media and Communication; Library & Information Science; General
- Editor:
- Peter Lang
- Descripción:
- The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice – from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.
- Identificadores:
- E-ISBN: 9781433145513
- Colección:
- Peter Lang
