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Make America Meme Again. The Rhetoric of the Alt-Right
- Título:
- Make America Meme Again. The Rhetoric of the Alt-Right
- Autor:
- Woods, Heather Suzanne; Hahner, Leslie A.
- Materia:
- Media and Communication; Media Studies
- Editor:
- Peter Lang
- Descripción:
- Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.
- Identificadores:
- E-ISBN: 9781433159756
- Colección:
- Peter Lang
