Trust in Communication Management.

Título:
Trust in Communication Management.
Autor:
Okay, Aydemir
Materia:
Media and Communication; Communication Studies
Editor:
Peter Lang
Descripción:
This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.
Identificadores:
E-ISBN: 9783653069594
Colección:
Peter Lang