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Trust in Communication Management.
- Título:
- Trust in Communication Management.
- Autor:
- Okay, Aydemir
- Materia:
- Media and Communication; Communication Studies
- Editor:
- Peter Lang
- Descripción:
- This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.
- Identificadores:
- E-ISBN: 9783653069594
- Colección:
- Peter Lang