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Beyond Ethical Consumption. Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
- Título:
- Beyond Ethical Consumption. Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
- Autor:
- Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; Pino, Giovanni
- Materia:
- Sociology; General
- Editor:
- Peter Lang
- Descripción:
- This book examines what happens when consumption – originally based on ethical issues – become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.
- Identificadores:
- E-ISBN: 9783035109245
- Colección:
- Peter Lang
