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Neo-PR. Public Relations in a Postmodern World
- Título:
- Neo-PR. Public Relations in a Postmodern World
- Autor:
- Caldiero, Christopher
- Materia:
- Media and Communication; Communication Studies
- Editor:
- Peter Lang
- Descripción:
- Christopher Caldiero examines new ways of thinking about public relations practice in today’s technological and postmodern world. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking.
- Identificadores:
- E-ISBN: 9781453916605
- Colección:
- Peter Lang
