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Entertainment Public Relations. Communicating with Audiences
- Título:
- Entertainment Public Relations. Communicating with Audiences
- Autor:
- Ames, Carol
- Materia:
- Media and Communication; Communication Studies
- Editor:
- Peter Lang
- Descripción:
- This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry.
- Identificadores:
- E-ISBN: 9781453917756
- Colección:
- Peter Lang
