Añadido
Añadir a tu lista
Guardando
Public Relations, Values and Cultural Identity.
- Título:
- Public Relations, Values and Cultural Identity.
- Autor:
- Ordeix, Enric; Carayol, Valérie; Tench, Ralph
- Materia:
- Media and Communication; Research
- Editor:
- Peter Lang
- Descripción:
- The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
- Identificadores:
- E-ISBN: 9783035265279
- Colección:
- Peter Lang