Public Relations, Values and Cultural Identity.

Título:
Public Relations, Values and Cultural Identity.
Autor:
Ordeix, Enric; Carayol, Valérie; Tench, Ralph
Materia:
Media and Communication; Research
Editor:
Peter Lang
Descripción:
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
Identificadores:
E-ISBN: 9783035265279
Colección:
Peter Lang