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Successful Television Management: the Hybrid Approach.
- Título:
- Successful Television Management: the Hybrid Approach.
- Autor:
- Žilic Fišer, Suzana
- Materia:
- Media and Communication; Television; General
- Editor:
- Peter Lang
- Descripción:
- The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.
- Identificadores:
- E-ISBN: 9783653055429
- Colección:
- Peter Lang