Successful Television Management: the Hybrid Approach.

Título:
Successful Television Management: the Hybrid Approach.
Autor:
Žilic Fišer, Suzana
Materia:
Media and Communication; Television; General
Editor:
Peter Lang
Descripción:
The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.
Identificadores:
E-ISBN: 9783653055429
Colección:
Peter Lang