Dimensions of Racism in Advertising. From Slavery to the Twenty-First Century

Título:
Dimensions of Racism in Advertising. From Slavery to the Twenty-First Century
Autor:
Wonkeryor, Edward Lama
Materia:
Media and Communication; General
Editor:
Peter Lang
Descripción:
Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
Identificadores:
E-ISBN: 9781453915813
Colección:
Peter Lang