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Dimensions of Racism in Advertising. From Slavery to the Twenty-First Century
- Título:
- Dimensions of Racism in Advertising. From Slavery to the Twenty-First Century
- Autor:
- Wonkeryor, Edward Lama
- Materia:
- Media and Communication; General
- Editor:
- Peter Lang
- Descripción:
- Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
- Identificadores:
- E-ISBN: 9781453915813
- Colección:
- Peter Lang