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Corporate Communication. Critical Business Asset for Strategic Global Change
- Título:
- Corporate Communication. Critical Business Asset for Strategic Global Change
- Autor:
- Goodman, Michael; Hirsch, Peter B.
- Materia:
- Media and Communication; Marketing; General
- Editor:
- Peter Lang
- Descripción:
- This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
- Identificadores:
- E-ISBN: 9781453913925
- Colección:
- Peter Lang
