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Media Business Models. Breaking the Traditional Value Chain
- Título:
- Media Business Models. Breaking the Traditional Value Chain
- Autor:
- Zilles, Klaus; Cuenca, Joan
- Materia:
- Media and Communication; Communication Studies
- Editor:
- Peter Lang
- Descripción:
- This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
- Identificadores:
- E-ISBN: 9781453917008
- Colección:
- Peter Lang
