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Innovation Behavior of Older Consumers. An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership
- Título:
- Innovation Behavior of Older Consumers. An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership
- Autor:
- Tank, Armin
- Materia:
- Economics and Management; Management Science
- Editor:
- Peter Lang
- Descripción:
- This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.
- Identificadores:
- E-ISBN: 9783653031805
- Colección:
- Peter Lang
