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EDLP versus Hi-Lo Pricing Strategies in Retailing. Literature Review and Empirical Examinations in the German Retail Market
- Título:
- EDLP versus Hi-Lo Pricing Strategies in Retailing. Literature Review and Empirical Examinations in the German Retail Market
- Autor:
- El Husseini, Sabine
- Materia:
- Economics and Management; Advertising & Promotion, BUSINESS & ECONOMICS; Education
- Editor:
- Peter Lang
- Descripción:
- This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy on store performance.
- Identificadores:
- E-ISBN: 9783653034509
- Colección:
- Peter Lang