EDLP versus Hi-Lo Pricing Strategies in Retailing. Literature Review and Empirical Examinations in the German Retail Market

Título:
EDLP versus Hi-Lo Pricing Strategies in Retailing. Literature Review and Empirical Examinations in the German Retail Market
Autor:
El Husseini, Sabine
Materia:
Economics and Management; Advertising & Promotion, BUSINESS & ECONOMICS; Education
Editor:
Peter Lang
Descripción:
This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy on store performance.
Identificadores:
E-ISBN: 9783653034509
Colección:
Peter Lang