Price Elasticity. Research on Magnitude and Determinants

Título:
Price Elasticity. Research on Magnitude and Determinants
Autor:
Friedel, Evelyn
Materia:
Economics and Management; Advertising & Promotion
Editor:
Peter Lang
Descripción:
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
Identificadores:
E-ISBN: 9783653042948
Colección:
Peter Lang