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The Convergence Crisis. An Impending Paradigm Shift in Advertising
- Título:
- The Convergence Crisis. An Impending Paradigm Shift in Advertising
- Autor:
- Jenkins, Joanna L.
- Materia:
- Media and Communication; Research
- Editor:
- Peter Lang
- Descripción:
- The Convergence Crisis tells the story of an impending paradigm shift in advertising. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.
- Identificadores:
- E-ISBN: 9781453914892
- Colección:
- Peter Lang
