Añadido
Añadir a tu lista
Guardando
International Public Relations and Public Diplomacy. Communication and Engagement
- Título:
- International Public Relations and Public Diplomacy. Communication and Engagement
- Autor:
- Golan, Guy J.; Yang, Sung-Un; Kinsey, Dennis F.
- Materia:
- Media and Communication; Communication Studies
- Editor:
- Peter Lang
- Descripción:
- Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
- Identificadores:
- E-ISBN: 9781453914328
- Colección:
- Peter Lang
