Shaping Efficient Employer Branding Strategies to Target Generation Y. A Cross-National Perspective on Recruitment Marketing

Título:
Shaping Efficient Employer Branding Strategies to Target Generation Y. A Cross-National Perspective on Recruitment Marketing
Autor:
Hubschmid, Elena
Materia:
Economics and Management; Economics; General
Editor:
Peter Lang
Descripción:
This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration
Identificadores:
E-ISBN: 9783035105049
Colección:
Peter Lang