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Shaping Efficient Employer Branding Strategies to Target Generation Y. A Cross-National Perspective on Recruitment Marketing
- Título:
- Shaping Efficient Employer Branding Strategies to Target Generation Y. A Cross-National Perspective on Recruitment Marketing
- Autor:
- Hubschmid, Elena
- Materia:
- Economics and Management; Economics; General
- Editor:
- Peter Lang
- Descripción:
- This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration
- Identificadores:
- E-ISBN: 9783035105049
- Colección:
- Peter Lang