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Marketing in the Digital Era.
- Título:
- Marketing in the Digital Era.
- Autor:
- Bačíková, Zuzana
- Materia:
- Economics and Management; Business Aspects
- Editor:
- Peter Lang
- Descripción:
- This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.
- Identificadores:
- E-ISBN: 9783631758083
- Colección:
- Peter Lang
