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American Patriotism and Corporate Identity in Automobile Advertising. «What’s Good for General Motors Is Good for the Country and Vice Versa?»
- Título:
- American Patriotism and Corporate Identity in Automobile Advertising. «What’s Good for General Motors Is Good for the Country and Vice Versa?»
- Autor:
- Weik, Markus
- Materia:
- English Language and Literatures; European; German
- Editor:
- Peter Lang
- Descripción:
- The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the ‘American brand’ image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.
- Identificadores:
- E-ISBN: 9783631776957
- Colección:
- Peter Lang
