Añadido
Añadir a tu lista
Guardando
Strategic Planning for Public Relations. Beginning the Journey
- Título:
- Strategic Planning for Public Relations. Beginning the Journey
- Autor:
- Hansen-Horn, Tricia; Horn, Adam E.
- Materia:
- Media and Communication; Advertising & Promotion
- Editor:
- Peter Lang
- Descripción:
- Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
- Identificadores:
- E-ISBN: 9781453912645
- Colección:
- Peter Lang
