Tweening the Girl. The Crystallization of the Tween Market

Título:
Tweening the Girl. The Crystallization of the Tween Market
Autor:
Coulter, Natalie
Materia:
Media and Communication; Sociology; General
Editor:
Peter Lang
Descripción:
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.
Identificadores:
E-ISBN: 9781453912447
Colección:
Peter Lang