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Public Relations and Advertising Theories: Concepts and Practices.
- Título:
- Public Relations and Advertising Theories: Concepts and Practices.
- Autor:
- Aydin, Bayram Oğuz; Şahin, Emine; Duğan, Özlem
- Materia:
- Media and Communication; Media Studies
- Editor:
- Peter Lang
- Descripción:
- The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key studies and contributions to the theories, as well as explore how the theoretical concepts can be applied in public relations.
- Identificadores:
- E-ISBN: 9783631766798
- Colección:
- Peter Lang
