Contemporary Perspectives on Corporate Marketing. Contemplating Corporate Branding, Marketing and Communications in the 21st Century

Título:: Contemporary Perspectives on Corporate Marketing. Contemplating Corporate Branding, Marketing and Communications in the 21st Century
Autor:: Balmer , John M.T.
Materia:: Economics; Finance; Business & Industry
Editor:: Routledge
Descripción:: 176 p.
Identificadores:: ISBN: 9780203072707
Colección:: Taylor Francis