Consumer Behavior and Advertising Involvement. Selected Works of Herbert E. Krugman
- Título:
- Consumer Behavior and Advertising Involvement. Selected Works of Herbert E. Krugman
- Materia:
- Behavioral Sciences; Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 347 p.
- Identificadores:
- ISBN: 9780203809822
- Colección:
- Taylor Francis