Positioning Theory and Strategic Communication. A new approach to public relations research and practice
- Título:
- Positioning Theory and Strategic Communication. A new approach to public relations research and practice
- Materia:
- Communication Studies; Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 242 p.
- Identificadores:
- ISBN: 9781315886084
- Colección:
- Taylor Francis