The Changing MO of the CMO. How the Convergence of Brand and Reputation is Affecting Marketers
- Título:
- The Changing MO of the CMO. How the Convergence of Brand and Reputation is Affecting Marketers
- Materia:
- Behavioral Sciences; Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 120 p.
- Identificadores:
- ISBN: 9781315614489
- Colección:
- Taylor Francis