The New Brand Spirit. How Communicating Sustainability Builds Brands, Reputations and Profits
- Título:
- The New Brand Spirit. How Communicating Sustainability Builds Brands, Reputations and Profits
- Materia:
- Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 350 p.
- Identificadores:
- ISBN: 9781315555249
- Colección:
- Taylor Francis