Advanced Database Marketing. Innovative Methodologies and Applications for Managing Customer Relationships

Título:: Advanced Database Marketing. Innovative Methodologies and Applications for Managing Customer Relationships
Autor:: Bock , Koen W. De
Materia:: Economics; Finance; Business & Industry
Editor:: Routledge
Descripción:: 352 p.
Identificadores:: ISBN: 9781315565682
Colección:: Taylor Francis