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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. Foundations, Controversy, Strategy, and Resource-advantage Theory
- Título:
- Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. Foundations, Controversy, Strategy, and Resource-advantage Theory
- Autor:
- Hunt , Shelby D.
- Materia:
- Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 464 p.
- Identificadores:
- ISBN: 9781315702537
- Colección:
- Taylor Francis
