The Service-Dominant Logic of Marketing. Dialog, Debate, and Directions
- Título:
- The Service-Dominant Logic of Marketing. Dialog, Debate, and Directions
- Materia:
- Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 449 p.
- Identificadores:
- ISBN: 9781315699035
- Colección:
- Taylor Francis