The New Consumer Psychology. Scanning buying behavior with MRI of the mind

Título:: The New Consumer Psychology. Scanning buying behavior with MRI of the mind
Autor:: Whang , Sang Min (Leo)
Materia:: Area Studies; Behavioral Sciences; Economics; Finance; Business & Industry
Editor:: Routledge
Descripción:: 230 p.
Identificadores:: ISBN: 9781315674001
Colección:: Taylor Francis