Managing Service Firms. The Power of Managerial Marketing
- Título:
- Managing Service Firms. The Power of Managerial Marketing
- Materia:
- Economics; Finance; Business & Industry; Humanities
- Editor:
- Routledge
- Descripción:
- 198 p.
- Identificadores:
- ISBN: 9780203854495
- Colección:
- Taylor Francis