Creating Value with Big Data Analytics. Making Smarter Marketing Decisions
- Título:
- Creating Value with Big Data Analytics. Making Smarter Marketing Decisions
- Materia:
- Computer Science; Economics; Finance; Business & Industry; Information Science
- Editor:
- Routledge
- Descripción:
- 338 p.
- Identificadores:
- ISBN: 9781315734750
- Colección:
- Taylor Francis