Consumer Profiles (RLE Consumer Behaviour). An introduction to psychographics

Título:
Consumer Profiles (RLE Consumer Behaviour). An introduction to psychographics
Autor:
Gunter , Barrie
Materia:
Behavioral Sciences; Economics; Finance; Business & Industry
Editor:
Routledge
Descripción:
198 p.
Identificadores:
ISBN: 9781315736068
Colección:
Taylor Francis