Sponsorship in Marketing. Effective Communication through Sports, Arts and Events

Título:
Sponsorship in Marketing. Effective Communication through Sports, Arts and Events
Autor:
Cornwell , T. Bettina
Materia:
Economics; Finance; Business & Industry; Sports and Leisure; Tourism; Hospitality and Events
Editor:
Routledge
Descripción:
180 p.
Identificadores:
ISBN: 9781315816371
Colección:
Taylor Francis