The Language of Branding. Theory, Strategies, and Tactics

Título:
The Language of Branding. Theory, Strategies, and Tactics
Autor:
Lerman , Dawn
Materia:
Economics; Finance; Business & Industry; Language & Literature
Editor:
Routledge
Descripción:
170 p.
Identificadores:
ISBN: 9780203139691
Colección:
Taylor Francis